YARON ASSABI: It was recognised as a Top Technology 100 enterprise in 2005/2006/2007 and won several innovation awards. Yaron also founded BroadBrand in 2012 to assist MNO’s, publishers, developers and brands with their mobile marketing and mobile advertising. YARON ASSABI has served as the ICT strategist for the Nelson Mandela Foundation. He was recently appointed chairman Mobile Marketing Association of South Africa and was nominated as a non-executive director to the Board of the Interactive Advertising Bureau SA.